Journeys of Discovery
Shiseido is a Japanese beauty brand at the forefront of skincare technology. Our brief was to help launch WASO, a new range for a young, digital-first audience who care where their products come from.
Client: Shiseido
My role: Art direction, conceptual development and storyboarding
WASO was inspired by washoku, the Japanese approach to food that respects the character and potential of every ingredient.
To bring that philosophy to life on social, we created Journeys of Discovery: a series following three influencers across Tokyo, each on their own authentic journey to discover the ingredients behind WASO.
Each journey explored the duality between Japan's traditions and its modernity, mirroring WASO itself: a range rooted in washoku, made with the latest skincare technology. Every influencer told that story through their own passion, from food to fashion to beauty.
My focus was turning the principles behind WASO into content that felt at home on social. I worked on the central concept for the series, then created, storyboarded and art directed the journeys themselves.
